This site uses cookies. To find out more, see our Cookies Policy

Digital Product Manager in Nashville, TN at The General® Insurance

Date Posted: 7/11/2018

Job Snapshot

Job Description

TheGeneral® Insurance is a rapidly growing company and leading provider of non-standard auto insurance. We are currently seeking qualified applicants for the position of Digital Product Manager.  The General offers an employee-friendly, fun and challenging work environment.  We are seeking the right candidate to help us attract additional talent to our team.   We pride ourselves on teamwork and quality customer service.  If you do too, please check out this opportunity!

TheGeneral® offers a competitive benefits package including medical, dental, vision, and life insurance after one month of employment; health and dependent care flexible spending accounts, tuition reimbursement, paid time off (vacation, sick, holidays)  401 (k) plan with a matching contribution, wellness initiatives and much more!


The primary focus of this position is to own, drive and facilitate the creation and improvement of assigned digital products and processes that drive efficiencies and improve operational functions, while taking our company’s digital innovation and designs to industry leading standards.

This position is responsible for the development and implementation of assigned digital channel strategies across all digital products through user interfaces, mobile apps, mobile/desktop web and other digital platforms where assigned to bring the best user experience to our customers.

Responsibilities include working with 3rd party digital firms, IT vendors and internal IT development to improve assigned digital products. Will utilize content management, testing and survey tools to improve key performance metrics for all digital experiences. Plan and conduct and report on A/B and multivariate testing of digital experience changes.  

Essential Job Responsibilities

  • Create the best possible digital user experience in our industry that drives efficiency, educates, empowers and delights.
  • Develop and manage the assigned digital product strategic roadmap to accomplish organizational objectives.
  • Manage the tactical prioritization of digital product enhancements while partnering with the business steering committee and IT development teams on execution.
  • Develop and distribute frequent analytics reporting to include customer feedback, and overall KPI metrics.  Analysis and make recommendations on enhancements to leadership based on findings.
  • Managing, reviewing and preparing weekly and monthly reports to evaluate production, profitability and growth opportunities.
  • Leveraging survey reports for day to day issue resolution as well as product improvement.
  • Monitoring voice of the customer programs and make suggestions for improvement.
  • Manage implementation and overall success of analytics platforms with internal and external resources.
  • Planning, conducting and reporting on consumer A/B and multivariate testing of digital changes.
  • Lead usability testing for internal platforms, web, mobile apps and other digital platforms.
  • Monitor customer needs and keep current on industry standards/trends and respond by making adjustments to user experience.
  • Coordinate compliance with the Legal Dept.  Act as the central contact point for questions regarding legal compliance issues regarding our online program.
  • Work closely with the entire Digital team and other departments within the organization to execute on cross functional initiatives. 
  • May perform other duties as assigned

Job Requirements

  • The ability to take full ownership of an important role in a growing company.
  • At least 4+ years’ experience of relevant digital experiences.
  • At least 4+ years’ experience with digital/platform analytics and the ability to integrate digital/platform metrics into robust reporting (Google Analytics preferred).
  • Excellent strategic and critical thinking abilities.
  • Strong project management skills with the ability to assess processes and implement change to improve quality and efficiency.
  • Familiarity with technical issues around web development and ability to work constructively with developers and designers.
  • Excellent presentation, communication and negotiation skills.
  • Must possess above average interpersonal skills and have the ability to represent the company effectively in public forums and when interacting with potential partners.  
  • ‪Ability to work independently.
  • Insurance industry experience preferred.
  • Requires proficient PC and Windows skills (intermediate level of Microsoft Office applications required). 
  • Proficient PC and Windows skills (advanced skills in Excel, Access, SQL, and web analytics tools).
  • Basic understanding is required of mobile platforms iOS and Android, and OS Browsers IE, Safari, Chrome, Firefox.

Education Requirements

  • Bachelors’ degree required in marketing, computer sciences or related field.
  • Master’s degree in marketing, computer sciences or related field preferred.



  1. Business Development Jobs
  2. Account Manager Jobs